This blog is for anyone trying to make sense of AI video. If you’re building content, testing tools, or just curious about what’s changing within AI video creation  — you’re in the right place.

We write about how creators, teams, and brands are using AI videos to tell stories, speed up production, and solve real challenges. This includes what works, what still feels clunky, and what we’re figuring out along the way.

We only started writing a couple of months ago, so a lot is still in progress. But the goal is clear: to make this a go-to resource for both the practical and the technical sides of video creation. Whether you’re storyboarding your first script or looking into avatar-based content at scale — we’re here for all of it.

What You’ll Find Here

You will find us writing about:

  • How AI video creation works (beyond buzzwords).

  • Tips on video content production, editing, and publishing.

  • What business teams need to know when scaling video campaigns.

  • Creative challenges and how people actually work through them.

  • The future of AI in content — from avatars to automation.

And all of this with context — what’s changing, what still holds up, and what might matter less than it seems. We are also not afraid to write about the parts that do not work, or where things feel stuck. That is part of the process.

How We Write

This is not a content mill. We’re not chasing clicks. Our goal is to write things that hold up, even months later.

Most posts are by Team Personate — developers, marketers, and product folks who work on AI video every day. Everything goes through an internal review for fact checking to stay honest, up-to-date, and actually useful.

We start with basics and build up. That’s intentional. It gives each piece more context and makes it easier for you to move from beginner-friendly topics to deeper ones without feeling lost.

We’ll also be adding author pages soon, so you’ll know who’s writing and why they care about the topic.

Who This Is For

If you work with video in any way, whether it’s creating content for your brand, a side hustle, as a creator, or just for fun, you’ll find useful insights here.

Especially if you’ve ever:

  • Run out of content ideas and hit a creative wall.

  • Spent way too much time editing one video.

  • Felt confused by changing algorithms or low engagement.

  • Tried to monetize but struggled. 

  • Burned out from doing too much and seeing too little return.

We’re not here with shortcuts. Just honest writing, useful tips, and things we’ve learned while figuring it out ourselves.

Created With Responsibility

Everything we publish is grounded in our commitment to ethical AI:

  • Every post is reviewed and fact checked by real people.

  • We never publish deceptive content. 

  • When statistics are referenced, we incorporate hyperlinks to provide direct access to verifiable sources.

Our work at Personate AI has been featured in national conversations about AI avatars, synthetic media, and the future of video. We’re proud to be part of shaping the space and to do it responsibly.

Recent media coverage:

Newslaundry

Paying an upfront fee for developing an AI avatar and then paying monthly subscription charges for operating the avatar makes more “financial sense for news organizations”, Rishab Sharma, co-founder of Personate, a tech outfit, told Newslaundry.

​Read the article →​

YourStory Tech30

Recognized as one of India’s 30 most promising startups for our work in generative video and AI avatar technology.
View the Tech30 List →

Analytics India Magazine (AIM)

Personate AI is the brain behind AI anchors for Doordarshan, Aaj Tak, and multiple regional news networks.
Read the article →

Why a Blog Subdomain?

This blog sits at blog.personate.ai because it’s not just about our product. It’s about the whole space.

On the main site, you’ll find details about what Personate AI does. Here, we talk about what’s happening around it — the trends, the tough parts, the creative experiments, and the deeper questions about using AI to make video that actually connects.

It felt like this needed its room. So we gave it one.

Want to Contribute?

Tried something that worked? Hit a roadblock and found your way through it?

We’re always looking to share honest, helpful stories from people creating with AI video — whether you're a creator, educator, developer, or marketer. If you have lessons, tips, or even strong opinions about what works (and what does not), we want to hear from you. 

Your experience could save someone else hours of trial and error.

📩 Reach out: hello@personate.ai 

Let us know what you’d like to write, or send your draft directly. If it fits, we’ll feature it and give you full credit. Please note that all submissions are subject to editorial discretion. We may make edits to ensure clarity, accuracy, and alignment with our content guidelines.

To learn more about our team and mission, visit the main Personate AI site.