Artificial Intelligence (AI) is transforming industries worldwide, and the entertainment industry is no exception. AI tools have revolutionized how movies are marketed, offering innovative and interactive ways to connect with audiences. Bollywood, with its global appeal, has embraced AI to bring a fresh, modern approach to its promotional strategies.
Recent campaigns for Shah Rukh Khan’s Jawan, Vicky Kaushal’s Sam Bahadur, and Kriti Sanon’s Teri Baton Mein Aisa Uljha Jiya have showcased how AI can redefine traditional methods of marketing. From AI-powered interviews to creating immersive digital experiences, these efforts demonstrate the potential of AI to engage audiences in more meaningful and creative ways.
AI in Shah Rukh Khan’s Jawan promotions
Shah Rukh Khan, often referred to as the “King of Bollywood,” has a knack for staying ahead of the curve. His promotional campaign for Jawan exemplified how AI could add a unique flair to movie marketing. A pivotal moment in the campaign was his interaction with Aaj Tak’s AI anchor, Sana.
In the embedded video, Shah Rukh Khan’s signature charm blended seamlessly with Sana’s advanced AI capabilities. The light-hearted banter between Shah Rukh and Sana, including playful exchanges about staying “forever young,” created a buzz among fans. This interaction demonstrated how AI-powered interviews can capture attention while adding a futuristic twist to celebrity promotions.
Rather than relying solely on traditional methods, Shah Rukh’s use of AI highlighted how technology can enhance engagement. The result was a campaign that felt both innovative and accessible, resonating with audiences across platforms.
Vicky Kaushal and Sam Bahadur: A historical tale meets modern innovation
Vicky Kaushal’s role as Field Marshal Sam Manekshaw in Sam Bahadur is a tribute to one of India’s most celebrated military leaders. To bring this historical story to a wider audience, the film’s promotional campaign integrated AI in thoughtful ways.
In a conversation with Aaj Tak’s AI anchor Sana, Vicky Kaushal shared insights into the movie and the legacy of Sam Manekshaw. The discussion touched upon the origins of the title “Sam Bahadur” and its connection to respect and bravery, while keeping certain plot details under wraps to preserve the film’s intrigue. Sana’s ability to conduct the interview seamlessly made the interaction both engaging and informative.
The embedded video highlights how AI-powered promotions can blend historical narratives with modern technology to create a campaign that appeals to diverse audiences.
Kriti Sanon’s Teri Baton Mein Aisa Uljha Jiya: AI in a Love Story
Kriti Sanon’s Teri Baton Mein Aisa Uljha Jiya adds a unique twist to the traditional Bollywood romance by exploring a love story involving an AI robot. The promotional campaign, featuring AI anchor Sana, brought attention to the innovative plot while showcasing Kriti’s preparation for her role as Sifra (Super Intelligent Female Robot Automation) —a humanoid robot so lifelike that a robotics engineer falls in love with her.
In her conversation with Sana, Kriti shared how challenging it was to portray a character that balances robotic precision with human emotions. She joked about the perks of a “customizable” robot partner, adding a humorous touch that connected well with the audience.
Kriti also discussed the traits she would adopt from AI in real life, such as multitasking and time management—making the conversation relatable and entertaining.
How AI is redefining movie promotions
AI-powered interviews: A modern twist
AI anchors like Sana are transforming celebrity interviews. Their ability to create engaging conversations with stars like Shah Rukh Khan and Vicky Kaushal brings a new dimension to movie promotions. These interviews are not only entertaining, but also showcase the seamless integration of AI into traditional media formats.Immersive digital experiences
AI enables fans to interact with their favorite films in new ways. From augmented reality (AR) features that allow fans to virtually explore film sets to AI chatbots that let users "chat" with their favorite characters, these tools create memorable and interactive experiences.Expanding reach across demographics
With AI, movie campaigns can be localized and tailored for different regions, languages, and cultural contexts. This ensures that promotional content is inclusive and accessible, reaching a broader audience while maintaining consistency.
The benefits of AI in Bollywood promotions
- Real-time scalability: AI allows campaigns to scale without requiring significant additional resources. Virtual anchors like Sana can conduct multiple interviews or host events across platforms, ensuring that promotional efforts reach millions effortlessly.
- Data-driven strategies: AI analytics provide valuable insights into audience behavior, enabling marketers to optimize campaigns on the go. Metrics like engagement rates and sentiment analysis help refine promotional strategies, ensuring that they remain relevant and effective.
- Cost efficiency: By automating routine tasks such as creating trailers or managing social media, AI reduces the costs of traditional campaigns. This allows filmmakers to focus more on creative and innovative aspects of their marketing efforts.
What the future holds for AI in Bollywood
As AI technology continues to advance, its role in Bollywood promotions is likely to expand. Here are a few possibilities for the future:
Virtual premieres: AI could host global virtual premieres, allowing fans from around the world to attend and interact with stars in real time.
Dynamic content creation: AI could create customized trailers or posters tailored to different audience preferences.
Predictive marketing: Using data insights, AI could recommend promotional strategies based on trends and audience behavior, ensuring campaigns stay ahead of the curve.
The integration of AI in Bollywood is not just a passing phase—it represents a fundamental shift in how the industry connects with its audience.
AI’s role in shaping movie promotions
AI is undeniably transforming the way movies are marketed. The campaigns for Shah Rukh Khan’s Jawan and Vicky Kaushal’s Sam Bahadur, Kriti Sanon’s Teri Baton Mein Aisa Uljha Jiya serve as prime examples of how AI can blend technology with creativity to create memorable promotional efforts.
Through AI-driven interviews, immersive experiences, and personalized content, filmmakers can connect with their audiences in deeper and more meaningful ways. As Bollywood continues to innovate, AI will remain at the forefront, helping the industry push boundaries and redefine storytelling for the modern age.
With tools like AI-powered anchors and interactive digital experiences, Bollywood has set a new benchmark for movie promotions. These campaigns are not just about selling tickets—they are about creating moments that audiences will cherish and remember.
How Personate AI powers AI Sana—and what it can do for you
The remarkable AI anchor Sana, featured in the promotions for Jawan, Sam Bahadur and Teri Baton Mein Aisa Uljha Jiya, is powered by Personate AI, a leading platform in conversational AI technology. Personate AI specializes in creating hyper-realistic virtual personas capable of engaging audiences with lifelike precision.
Whether you are looking to enhance your brand presence, conduct interviews, or deliver interactive customer experiences, Personate AI can provide tailored solutions for your needs. Just like it brought Shah Rukh Khan, Vicky Kaushal, and Kriti Sanon closer to their fans, Personate AI can revolutionize how you connect with your audience.
How do you imagine AI could redefine your next movie-going experience? Share your thoughts in the comments below.
