Meet AI Krish and AI Bhoomi, the virtual anchors revolutionizing farming news in India, powered by Personate AI

In a time when technology is reshaping every part of our lives, Doordarshan Kisan (DD Kisan) has introduced AI Krish and AI Bhoomi, two AI-powered virtual anchors transforming farming news in India. These virtual anchors provide real-time updates to farmers in multiple languages, making critical information easier to understand and apply. More than just impressive new technology, AI Krish and AI Bhoomi are designed to give India’s rural population the news they need, when they need it. This project is made possible by Delhi-based tech company Personate AI, whose advanced AI models bring Krish and Bhoomi to life.

Personate AI is proud to have created AI Krish and AI Bhoomi for Doordarshan Kisan, bringing advanced AI-powered broadcasting to the forefront of Indian media.

Personate AI: the technology behind AI Krish and AI Bhoomi

Personate AI has become well-known for its AI-based media solutions, transforming how people receive information. Using Large Vision Models (LVMs), Personate AI has created virtual anchors that look, move, and interact almost like real human presenters.

The process begins by developing a highly realistic 3D model, capturing details like facial expressions, skin textures, and body movements. Then, generative AI adds natural motion, making Krish and Bhoomi approachable and engaging for viewers. This technology lets AI Krish and AI Bhoomi work non-stop with consistent quality, ensuring that important news is always shared on time.

In addition to these virtual characters, Personate AI has also created digital twin technology — AI versions of real anchors that provide even more flexibility for broadcasters.

Why AI Krish and AI Bhoomi matter to India’s farmers

AI Krish and AI Bhoomi are tailored to the information needs of India’s farmers. They deliver:

  • Agricultural research: Updates on the latest farming methods, research, and advancements in technology.
  • Market trends: Current mandi (market) prices and changes farmers need to know.
  • Weather forecasts: Fully automated weather updates that are essential for planning farm activities.
  • Government schemes: Information on government policies and programs designed to support farmers.

By broadcasting 24/7 in multiple languages, Krish and Bhoomi are reaching rural communities across India, giving farmers the knowledge to make informed decisions and increase productivity.

The launch of AI Krish and AI Bhoomi: a new chapter for public broadcasting

This launch highlights Doordarshan Kisan’s commitment to harnessing modern technology for public service. Unlike traditional anchors, AI Krish and AI Bhoomi can broadcast critical information non-stop, positioning DD Kisan as a leader in AI-powered public service media. These virtual anchors provide a practical solution that scales to serve India’s large farming population.

Personate AI: driving AI-powered broadcasting in India

Founded in 2021, Personate AI has rapidly become a pioneer in AI-driven media. Personate AI has created AI anchors not only for DD Kisan but also for other major broadcasters, such as Aaj Tak’s AI Sana. This shift toward AI anchors like Sana, Krish, and Bhoomi signals a growing trend in Indian media, which could soon extend into broader areas that require accurate, real-time updates.

Which other sectors could benefit from AI-powered virtual anchors like Krish and Bhoomi? How could these AI-driven tools support fields like healthcare or education in delivering crucial information?

Interested in discovering how AI can reshape your industry? Contact Personate AI to learn more about their solutions or to schedule a demo, write to hello@personate.ai or visit personate.ai.